1. Initial Impressions
The homepage appears well-structured and community-oriented. It gives a positive impression with vibrant colours and clear intentions. However, there is a lot of text on the homepage, and the visual hierarchy could be improved to help users focus on key areas.
2. Trunk Test
- What site is this? – "Leeds Food Aid Network", branding is clear at the top of the page.
- What page am I on? – Homepage, though it’s not labeled explicitly.
- What are the sections? – Primary navigation includes Home, About, Projects, Resources, Contact.
- What are my options? – Users can browse resources, learn about initiatives, or contact the organization.
- Where am I in the site? – Navigation highlights active pages; breadcrumb trails are not present.
- How can I search? – There is no visible search function on the homepage.
3. Seven Stages of Action
- User Goals: Find food support resources, learn about the organization, or get involved.
- Key Actions: View info pages, download resources, contact through email/form.
- Execution: Actions are possible, though some links are buried in long paragraphs.
- Evaluation: Feedback is minimal; confirmation messages or visual cues could be more prominent.
4. Usability Checklist Summary
- ✅ Site identity and mission are clearly communicated.
- ⚠️ Visual hierarchy could be improved—key sections don’t immediately stand out.
- ✅ Navigation is consistent and persistent across pages.
- ⚠️ No search functionality found on homepage.
- ✅ Clickable elements are generally clear.
- ✅ Content avoids unnecessary words and “happy talk.”